Jeff's passion for art started at an early age. As he grew up he would watch his father Fred, an architect and designer, create wonderful perspectives out of paint and ink. Jeff's love of the photographic medium came when he mail ordered his first camera, a plastic toy camera from a five cent Bazooka Joe gum wrapper. From there he would photograph anything that interested him.
The Digital Age
As Jeff grew up he lost touch with his childhood passion of making pictures with a camera. The digital age of photography started and his passion was rekindled once again. Now being able to use the tools digital photography has to offer he is able to fully realize his vision in the images he creates.
J. CRUZ FOTO
J. CRUZ FOTO is the parent company of Jeff Cruz Fine Art Photography. This is where Jeff showcases his commercial assignments as well as his blog on photography.